{"id":4683,"date":"2021-09-30T09:36:10","date_gmt":"2021-09-30T09:36:10","guid":{"rendered":"https:\/\/www.alexanderjacob.com\/index.php\/our-company\/"},"modified":"2021-12-20T12:07:22","modified_gmt":"2021-12-20T12:07:22","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.alexanderjacob.com\/en\/our-history\/","title":{"rendered":"Our History"},"content":{"rendered":"
[vc_row et_full_width=\u201dtrue\u201d et_column_align=\u201dalign-center\u201d content_placement=\u201dmiddle\u201d css=\u201d.vc_custom_1635764476755{margin-top: 2rem !important;padding-bottom: 2rem !important;}\u201d][vc_column css=\u201d.vc_custom_1635762937437{padding-right: 2rem !important;padding-left: 2rem !important;}\u201d][vc_row_inner][vc_column_inner css=\u201d.vc_custom_1635771135997{padding-top: 2rem !important;padding-bottom: 2rem !important;}\u201d][vc_column_text]\n

OUR HISTORY<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u201d5285\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635764447999{padding-top: 2rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner et_column_align=\u201dalign-center\u201d content_placement=\u201dmiddle\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dest-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-lg-6\u2033 css=\u201d.vc_custom_1635768381111{padding-top: 2rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1635763846380{margin-bottom: 30px !important;}\u201d]\n

1968<\/h1>\n

The start<\/h3>\n[\/vc_column_text][vc_column_text css=\u201d.vc_custom_1635767450171{padding-bottom: 2rem !important;}\u201d]\n

In 1968, in Thessaloniki, Ioannis Topaloglou acquired his first knitting machine and set up his own business producing all time classic quality clothes for women of elegance.<\/p>\n[\/vc_column_text]\t

\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"plektirio)\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635845008531{padding-top: 4rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1\u2033 width=\u201d1\/2\u2033 animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033]\t
\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"history--(4)\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][vc_column_inner el_class=\u201dsmall-order-1 medium-order-2 est-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033 css=\u201d.vc_custom_1635768574976{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1635764901420{margin-bottom: 30px !important;}\u201d]\n

1971<\/h1>\n[\/vc_column_text][vc_column_text]\n

He moves the company\u2019s head office to 16, Fragon Str, at the exact same point where 50 years later his dream for elegant stylish quality clothing is still well and going.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d disable_element=\u201dyes\u201d css=\u201d.vc_custom_1635844858241{padding-top: 1rem !important;padding-bottom: 1rem !important;}\u201d el_class=\u201dmobile\u201d][vc_column][vc_row_inner el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1 est-text\u201d animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-xs-12\u2033][vc_column_text css=\u201d.vc_custom_1635764901420{margin-bottom: 30px !important;}\u201d]\n

1971<\/h1>\n[\/vc_column_text][vc_column_text]\n

He moves the company\u2019s head office to 16, Fragon Str, at the exact same point where 50 years later his dream for elegant stylish quality clothing is still well and going.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635845003156{padding-top: 4rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dest-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033 css=\u201d.vc_custom_1635768584942{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1633526675459{margin-bottom: 30px !important;}\u201d]\n

1972-1997<\/h1>\n

25 years of exports<\/h2>\n[\/vc_column_text][vc_column_text]\n

With an eye towards the foreign markets, he successfully completes 25 years of export activity, while at the same time he supports dozens of Greek companies he cooperates with.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033 animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033]\t

\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"history--(5)\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d disable_element=\u201dyes\u201d css=\u201d.vc_custom_1635844876117{padding-top: 1rem !important;padding-bottom: 1rem !important;}\u201d el_class=\u201dmobile\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dest-text\u201d animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-xs-12\u2033 css=\u201d.vc_custom_1635770116574{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1633526675459{margin-bottom: 30px !important;}\u201d]\n

1972-1997<\/h1>\n

25 years of exports<\/h2>\n[\/vc_column_text][vc_column_text]\n

With an eye towards the foreign markets, he successfully completes 25 years of export activity, while at the same time he supports dozens of Greek companies he cooperates with.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635844995168{padding-top: 4rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1\u2033 width=\u201d1\/2\u2033 animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033]\t

\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"mama2\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][vc_column_inner el_class=\u201dsmall-order-1 medium-order-2 est-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033 css=\u201d.vc_custom_1635768591191{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1633526681888{margin-bottom: 30px !important;}\u201d]\n

1997<\/h1>\n

Alexander & Jacob<\/h2>\n[\/vc_column_text][vc_column_text]\n

With his wife Panagiota by his side, they decide to dynamically enter the Greek fashion industry and they change the company\u2019s logo, inspired by the names of their two younger sons, Alexander and Jacob.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d disable_element=\u201dyes\u201d css=\u201d.vc_custom_1635844888392{padding-top: 1rem !important;padding-bottom: 1rem !important;}\u201d el_class=\u201dmobile\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1 est-text\u201d animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-xs-12\u2033][vc_column_text css=\u201d.vc_custom_1633526681888{margin-bottom: 30px !important;}\u201d]\n

1997<\/h1>\n

Alexander & Jacob<\/h2>\n[\/vc_column_text][vc_column_text]\n

With his wife Panagiota by his side, they decide to dynamically enter the Greek fashion industry and they change the company\u2019s logo, inspired by the names of their two younger sons, Alexander and Jacob.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635765617455{padding-top: 4rem !important;}\u201d][vc_column][vc_row_inner et_column_align=\u201dalign-center\u201d content_placement=\u201dmiddle\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1 est-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation top-to-bottom\u201d css=\u201d.vc_custom_1633526092899{padding-top: 40px !important;}\u201d offset=\u201dvc_col-lg-6 vc_col-xs-12\u2033][vc_column_text css=\u201d.vc_custom_1633526687985{margin-bottom: 30px !important;}\u201d]\n

From yarn to clothing<\/h1>\n[\/vc_column_text][vc_column_text]\n

What makes Alexander and Jacob special is the uniqueness and quality of every collection.
\nThe company exclusively manufactures the fabric used, the jacquard, and selects colors and printing patterns following strict high quality standards.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner et_column_align=\u201dalign-center\u201d et_row_padding=\u201dtrue\u201d content_placement=\u201dmiddle\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1 est-text\u201d animation=\u201danimation fade-in\u201d css=\u201d.vc_custom_1633524263548{padding-top: 40px !important;}\u201d][vc_single_image image=\u201d5247\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635844984875{padding-top: 4rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dest-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033 css=\u201d.vc_custom_1635768602983{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1633526693880{margin-bottom: 30px !important;}\u201d]\n

2002<\/h1>\n

Flagship store<\/h2>\n[\/vc_column_text][vc_column_text]\n

The first Alexander and Jacob company store opens in Valaoritou Str., right in the center of Thessaloniki, and later it is transferred to 4, Mackenzie King Str, in the historic Agia Sophia square.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033 animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033]\t

\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"aj-(12)\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d disable_element=\u201dyes\u201d css=\u201d.vc_custom_1635844916725{padding-top: 1rem !important;padding-bottom: 1rem !important;}\u201d el_class=\u201dmobile\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dest-text\u201d animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-xs-12\u2033 css=\u201d.vc_custom_1635770490725{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1633526693880{margin-bottom: 30px !important;}\u201d]\n

2002<\/h1>\n

Flagship store<\/h2>\n[\/vc_column_text][vc_column_text]\n

The first Alexander and Jacob company store opens in Valaoritou Str., right in the center of Thessaloniki, and later it is transferred to 4, Mackenzie King Str, in the historic Agia Sophia square.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635844977312{padding-top: 4rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1\u2033 width=\u201d1\/2\u2033 animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033]\t

\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"aj-(8)\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][vc_column_inner el_class=\u201dsmall-order-1 medium-order-2 est-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033 css=\u201d.vc_custom_1635768610543{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1635766099602{margin-bottom: 30px !important;}\u201d]\n

100% Greek company<\/h1>\n[\/vc_column_text][vc_column_text]\n

Supporting the legacy of the family art, Ioannis ansd Panagiota Topaloglou pass the knowledge and the love for high quality fabric, as well as the excellent sewing standards, to the new generation.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d disable_element=\u201dyes\u201d css=\u201d.vc_custom_1635844935325{padding-top: 1rem !important;padding-bottom: 1rem !important;}\u201d el_class=\u201dmobile\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1 est-text\u201d animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-xs-12\u2033][vc_column_text css=\u201d.vc_custom_1635766099602{margin-bottom: 30px !important;}\u201d]\n

100% Greek company<\/h1>\n[\/vc_column_text][vc_column_text]\n

Supporting the legacy of the family art, Ioannis ansd Panagiota Topaloglou pass the knowledge and the love for high quality fabric, as well as the excellent sewing standards, to the new generation.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635845078604{padding-top: 4rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dest-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033 css=\u201d.vc_custom_1635768616015{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1635766540186{margin-bottom: 30px !important;}\u201d]\n

Eco friendly<\/h1>\n[\/vc_column_text][vc_column_text]\n

Having quality as first priority, Alexander and Jacob uses certified clothing dye without chemicals or allergens protecting the environment and caring for skin health.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u201d1\/2\u2033 animation=\u201danimation right-to-left\u201d offset=\u201dvc_col-lg-6 vc_col-md-6 vc_col-xs-12\u2033]\t

\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"aj\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d disable_element=\u201dyes\u201d css=\u201d.vc_custom_1635844954196{padding-top: 1rem !important;padding-bottom: 1rem !important;}\u201d el_class=\u201dmobile\u201d][vc_column][vc_row_inner content_placement=\u201dtop\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dest-text\u201d animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-xs-12\u2033 css=\u201d.vc_custom_1635770526517{padding-top: 4rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1635766540186{margin-bottom: 30px !important;}\u201d]\n

Eco friendly<\/h1>\n[\/vc_column_text][vc_column_text]\n

Having quality as first priority, Alexander and Jacob uses certified clothing dye without chemicals or allergens protecting the environment and caring for skin health.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635764265631{padding-top: 4rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner content_placement=\u201dmiddle\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1 est-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation top-to-bottom\u201d css=\u201d.vc_custom_1633526200467{padding-top: 40px !important;}\u201d offset=\u201dvc_col-lg-6 vc_col-xs-12\u2033][vc_column_text css=\u201d.vc_custom_1633526715032{margin-bottom: 30px !important;}\u201d]\n

2020<\/h1>\n

\u201cHope\u201d campaign for women and kids<\/h2>\n[\/vc_column_text][vc_column_text]\n

\u201cFrom our family, to women and children mostly in need.\u201d Deeply aware of contemporary challenges and hardships, the Topaloglou family created the \u201cHope\u201d campaign to offer financial support to associations and charity groups.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner et_max_width=\u201d\u201d et_column_align=\u201dalign-center\u201d et_row_padding=\u201dtrue\u201d content_placement=\u201dmiddle\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dsmall-order-2 medium-order-1 est-text\u201d animation=\u201danimation fade-in\u201d css=\u201d.vc_custom_1633524263548{padding-top: 40px !important;}\u201d]\t

\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row et_full_width=\u201dtrue\u201d et_column_align=\u201dalign-center\u201d content_placement=\u201dmiddle\u201d css=\u201d.vc_custom_1635764476755{margin-top: 2rem !important;padding-bottom: 2rem !important;}\u201d][vc_column css=\u201d.vc_custom_1635762937437{padding-right: 2rem !important;padding-left: 2rem !important;}\u201d][vc_row_inner][vc_column_inner css=\u201d.vc_custom_1635771135997{padding-top: 2rem !important;padding-bottom: 2rem !important;}\u201d][vc_column_text] OUR HISTORY [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u201d5285\u2033 img_size=\u201dfull\u201d alignment=\u201dcenter\u201d][\/vc_column][\/vc_row][vc_row et_full_width=\u201dtrue\u201d et_row_padding=\u201dtrue\u201d css=\u201d.vc_custom_1635764447999{padding-top: 2rem !important;padding-bottom: 4rem !important;}\u201d][vc_column][vc_row_inner et_column_align=\u201dalign-center\u201d content_placement=\u201dmiddle\u201d el_class=\u201dalign-center\u201d][vc_column_inner el_class=\u201dest-text\u201d width=\u201d1\/2\u2033 animation=\u201danimation left-to-right\u201d offset=\u201dvc_col-lg-6\u2033 css=\u201d.vc_custom_1635768381111{padding-top: 2rem !important;}\u201d][vc_column_text css=\u201d.vc_custom_1635763846380{margin-bottom: 30px !important;}\u201d] 1968 The start [\/vc_column_text][vc_column_text […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4683","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOur History - 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